Built for UK adult social care

Your staff are leaving.
East Care helps you keep them.

Personalised development plans that give every carer a reason to stay — and give managers the visibility to act before it's too late.

📅 Book a demo See how it works
29.7%Average sector turnover
£3bnCost to sector each year
1 in 2New starters with no care experience
Manager View — This Week
Sarah M.No activity · 14 daysAt risk
James K.Goal review overdueCheck in
Amira T.Module 3 completeOn track
David O.NVQ goal set this weekOn track
🔄 Updated 2 mins ago  ·  12 staff total
The problem

The sector has a people crisis.
The numbers are stark.

Adult social care is losing staff faster than it can replace them. Most providers feel it — but don't yet have a system to tackle it.

29.7%
Average staff turnover
Nearly 1 in 3 care staff leave every year, taking skills, relationships, and continuity of care with them.
£3bn
Spent replacing leavers annually
The sector spends £3 billion a year on recruitment and onboarding — with no guarantee staff will stay.
1 in 2
New starters with no prior experience
An increasingly inexperienced workforce makes structured development more critical — and more urgent — than ever.

A 100-person provider spends an estimated £180,000 a year replacing leavers. East Care targets the root cause: staff who don't feel seen, supported, or able to grow.

See the solution →
How it works

Supercharge your supervision and appraisals.
Make every one count.

East Care works at the level of the individual, the team, and the organisation — giving everyone the support they need to grow and stay.

🌱
For care staff

A development plan that's actually theirs

Every carer completes a guided 20-minute self-assessment. We review their answers and produce a personalised 6-month plan — built around their goals, their strengths, and where they want to go.

  • Personalised 6-month development plan
  • Goal-setting tied to individual aspirations
  • Clear progression pathways — including to nursing
  • Regular check-ins to track progress
📊
For managers

Know who needs you before they leave

A prioritised team view that surfaces who needs support, who's thriving, and where to spend your time. Real insight — not assumptions — so you can have the right conversations with confidence.

  • Live staff overview, sorted by priority
  • At-risk signals before disengagement sets in
  • Data-led 1:1s — no assumptions, just facts
  • Visibility across new starters and long-servers alike
🏢
For organisations

Live skills data and CQC confidence

Organisation-wide skills visibility, L&D planning tools, and a CQC readiness report — always up to date, always evidenced. Know where you stand before the inspector arrives.

  • Live skills map across the whole organisation
  • CQC readiness report, continuously updated
  • L&D gap analysis and planning tools
  • Evidence for contracts and commissioners
East Care staff view — goals and activities
The staff view Personal goals, a clear activity plan, and progress — all in one place
East Care manager view — skills overview
The manager view Skills overview, team detail, and CQC improvement data — live, always current
Getting started

Up and running in a single session.
No IT. No training. No disruption.

We do the heavy lifting. Your team just shows up.

1

We introduce East Care to your team

A brief, plain-English intro to your staff — what it is, why it matters to them, and what to expect. We lead it. You don't need to prepare anything.

📅 One session, we run it
2

Every carer completes their self-assessment

A 20-minute guided exercise — done on any device, in their own time. No forms to fill in. No manager involvement needed. Each person gets a personalised 6-month plan at the end.

⏱ 20 minutes per person
3

You get an hour with the data

We walk you through your team overview — who needs support, where the gaps are, and what to do next. From that point, East Care runs itself. You check in when you need to.

📊 One hour. Real insight.

That's it. No lengthy implementation. No IT sign-off. No ongoing time burden on your team.

Book a demo to see it in action
What managers say

Real insight. From the people using it.

Some of our staff we've had working with us for 20 years and you get a bit complacent with their development. The new ones we don't know at all. This gave us both.
RM
Registered Manager
Residential care provider — pilot participant
It takes out the assumptions and personal views and gets you focused on the data. That's what good management looks like.
RM
Registered Manager
Domiciliary care provider — pilot participant
This is real insight. I finally know which staff need my support — instead of finding out when they hand in their notice.
RM
Registered Manager
Domiciliary care provider — pilot participant
Who we are

Built by people who know the sector

We started East Care because we believe care work is one of the most skilled, undervalued professions in the country. Between us, we've spent over 20 years working with health and social care organisations — and we built the tool we wished existed.

Christoffer Redlund
Christoffer Redlund
Director, East Health and Care

Health and care change manager and former COO of a dental technology startup, where he led the organisation from 60 to over 700 clinics. Christoffer brings deep operational experience in scaling health organisations and a practical understanding of what front-line teams need to grow and stay.

Matthew Lees
Matthew Lees
Director, East Group

Founder of East Learning CIC and a 12-year veteran of care sector change management at Newton Europe. Matt served as Programme Director for ADASS director training and has built deep relationships with Local Authorities across the country. He brings unrivalled sector knowledge and a proven methodology for sustainable change.

Get started

See East Care in action

We work with care providers with 50 or more staff. If that's you, we'd love to show you the platform — no obligations, no jargon.

Typically under £100 per person per year — a fraction of the cost of replacing a single member of staff
📅 Book a 30-minute demo Get in touch
Also from East
Education

Resero — Staff development for Multi-Academy Trusts

The same structured, personalised approach — built for schools. Give trust leaders real visibility into staff development across every school, and give every teacher a plan that's actually theirs.

Learn more about Resero →
2×Headteacher resignations since 2015–16
1 in 3New teachers leave within five years
41%Of leavers didn't feel valued or supported

Piloted with 12 headteachers across a Multi-Academy Trust.